![]() If you run a large marketing department and need the level of support that comes with a service that starts at $2,400/year, go ahead and sign up. This means some popular apps, like Instapage, missed out because they're just too expensive to recommend to most people. If you can get the same features for less money, we're always going to recommend the more affordable app. One final caveat: the best landing page tools have to be good value for money, which means to make our list, a larger price tag had to be justified by more specific features. Learn how to use Zapier to turn a contact form to drive business growth. The option to use a custom domain for your site. Some kind of analytics, so you can track how your marketing efforts are doing. Landing pages should be fast to iterate, so you don't need to start from scratch each time.Ī way to integrate your CTA of choice, whether you want to collect email addresses using Mailchimp, get customers to call your cell phone, or have them buy your product right there and then. More templates is good, but quality templates trumped any number of dated or shady-looking sites. Using CSS to style your site should be an optional extra, not required to get it off the ground.Ī good selection of landing page templates for common concepts. So, what makes great landing page building software? As someone who's been making sites for more than 15 years, writing about them for a decade, and proselytizing about how good landing page builders are for the last three years, here's what I was looking for when testing:Īpps that enable you to build one-page websites that are easy to tweak and customize without any serious coding. The same can't be said of setting up a WordPress site, even if it does give you more options and flexibility when you're building out a full website. For example, I run a full WordPress blog about the best dog products, but I use Carrd, one of the top picks here, for all my landing pages because it's so fast, affordable, and easy to use. ![]() Most people-and even those who know how to code-will do better with something simpler and more focused, though. If you've got the coding chops, you could hand-code your own landing page or use a CMS like WordPress. Landing pages are a great way to tailor your marketing efforts by enabling you to capture leads and present targeted messages to specific audiences. In general: a landing page tells your visitors specific details about the product or service you provide and has a single call to action (CTA) that prompts them to do something, whether it be join your newsletter, give you a phone call, or purchase your new eBook whereas a single-page website is less focused and just provides regular website information. The lines between landing pages, single-page websites, and even single pages on larger websites are blurry. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.
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